Do you struggling to make your website visible on search results? Are you dreaming a website that loads at lightning speed, adapts seamlessly to mobile devices, and gets indexed by search engines without a hitch? Technical SEO offers to ensure your website’s infrastructure optimized to deliver an exceptional user experience and meet search engine requirements.
What is Technical SEO
Technical SEO is the process of optimization that improve page speed which make your website easier for crawlers. Technical SEO can offer an exceptional user experience and high quality content so that your business rank higher on Search Engine Result Page.
The Significance of Technical SEO
Technical SEO is a crucial part of SEO sector that structure the technical framework of a website, improve mobile friendliness, indexing and ranking. It forms the foundation of a website which directly impacting a site’s visibility, performance, and user experience.
By optimizing your site’s structure, submitting XML sitemaps, and using a properly configured robots.txt file, you help search engines navigate and index your content effectively. Optimizing page speed through techniques are equally important.
Technical SEO vs On Page SEO and Off Page SEO
There are 3 types of SEO:
- On page
- Off page SEO
- Technical SEO
Though they all have the intention of website ranking high on search results but each of them have different purposes.
On page SEO optimizes the content and structure of individual web pages to make them more search-engine and user-friendly.
Off page SEO focuses on building a website’s authority and reputation through external factors.
Technical SEO focuses on the backend infrastructure of a website to ensure it is crawlable, indexable, and performs well technically.
How Technical SEO Optimize Your Website
Technical SEO is the backbone of a well-optimized website, focusing on improving the technical aspects that impact search engine crawling, indexing, and user experience. Unlike content or on-page SEO, technical SEO ensures your site is fast, secure, mobile-friendly, and easy for search engines to understand.
Website speed optimization is a key part of technical SEO. Faster-loading pages improve user satisfaction and are favored by search engines.
Mobile-friendliness is another essential factor. With mobile-first indexing, search engines prioritize responsive and mobile-optimized sites, making mobile usability vital for rankings and engagement.
Crawlability and indexing are core to technical SEO.Technical SEO also improves security and trustworthiness by implementing HTTPS, protecting user data, and signaling credibility to search engines.
Technical SEO Basics
Technical SEO is the backbone of a well-optimized website, focusing on improving the technical aspects that impact search engine crawling, indexing, and user experience. Here are some basic steps of technical SEO :
1. Make a Google search console account: You can create a Google Search Console account easily. It has no cost. By creating a Google Search Console account you can see your website’s overall performance in search results, as well as the performance of individual pages. You can also check the errors of Google’s crawling, Googlebot, encounters when visit your site.
2. Create a robots.txt file: After creating a Google Search Console account you need to a robots.txt file. A robots.txt file offer an instruction for web crawling. By using this file you have the opportunity to prevent crawlers from overwhelming your server with request or from viewing unimportant pages.
If you block web crawlers from your website, you prevent search engines from indexing your site. As a result, your website won’t appear in search results, which is a challenging situation for you. Google helps you create an SEO friendly robots.txt file.
3. Build an XML and HTML sitemap: Sitemap is important which crawlers to find the most important pages for your site, and also provide additional information, and also very important for crawling non-textual content. This is especially important for sites with rapidly changing content, or with pages that might not be discovered through links.
An XML sitemap serves as a map to your website, which crawlers use to find the most important pages, like your products or services, on your site. An HTML sitemap also serves as a roadmap to crawlers, as well as users.
4. Use HTTPS: HTTPS improves your website security by creating a secure connection that encrypts any data submitted by a user, like someone’s credit card information, email address, or phone number.
HTTPS can helps you rank in higher in search results. For that Google uses HTTPS as a ranking factor. Users reference the HTTPS padlock when shopping online, which can influence online sales.
5. Establish an SEO-friendly navigation: Your website is small and large doesn’t matter, you have to check your site navigation for second time. Your navigation often describes your main navigation menu.
When choosing which pages to feature on your main navigation, think about your most valuable pages. These often include product and service pages, as well as descriptive pages about your business and policies.
6. Follow an SEO-friendly URL structure: An effective SEO-friendly URL structure can boost organic traffic, improve user engagement, and enhance overall website performance. A good URL structure should be concise, include primary keywords, and avoid unnecessary characters or parameters.
7. Develop a mobile-friendly website: Google crawls and indexes your site from the perspective of a mobile user. If you don’t have a mobile friendly website, your business will see the effect in your search result ranking.
8. Optimize page speed: Page speed is an essential ongoing SEO optimization which help improve a page’s load time and maintain a good user experience. They can start reading your content and interacting with your page sooner, which increases their chances of staying on your site.
9. Improve internal linking: Improving internal linking is a crucial aspect of technical SEO that enhances website navigation, boosts search engine rankings, and distributes link equity effectively. Internal links connect different pages of your website, helping search engines understand the structure and relationships between content.
To improve internal linking, start by identifying high-performing pages and linking them to relevant but less-visited pages. Use descriptive, keyword-rich anchor text that accurately reflects the content of the linked page.
10. Add structured data to relevant pages: Adding structured data to relevant pages is a vital technical SEO practice that helps search engines better understand and display your content. Structured data uses a standardized format, such as Schema.org, to provide detailed information about a page’s content. By implementing it, you can enhance your website’s visibility with rich results like featured snippets, review stars, FAQ sections, and product details.
Superior technical SEO is the cornerstone of effective website optimization, ensuring a seamless foundation for both search engines and users. By addressing critical elements such as crawlability, indexing, website speed, and mobile-friendliness, technical SEO ensures that search engines can efficiently navigate and rank your site. Technical SEO is a non-negotiable aspect of website optimization. It is the driving force behind better search engine visibility, higher organic traffic, and sustained online success.
